Question 1

What does narrative risk mean in an AI-driven environment?

Accepted Answer

Narrative risk refers to the exposure created when AI systems, search engines, and algorithmic media generate interpretations or summaries that are inaccurate, incomplete, distorted, or strategically harmful to an organization or individual.

Question 2

What is a narrative audit?

Accepted Answer

A narrative audit is a structured analysis of how an organization, individual, or issue is represented and inferred across search engines, AI-generated answers, media coverage, and algorithmic platforms, including sources, signals, and amplification patterns.

Question 3

How is this different from SEO or public relations?

Accepted Answer

Unlike SEO or public relations, this work focuses on interpretation and inference—how systems understand and summarize information—rather than rankings, visibility, or promotional messaging.

Question 4

What is generative engine optimization (GEO)?

Accepted Answer

Generative engine optimization is the practice of structuring content, entities, and evidence so that AI systems and large language models generate accurate, authoritative, and defensible outputs.

Question 5

Do you analyze digital amplification and synthetic engagement?

Accepted Answer

Yes. Digital amplification analysis may include evaluating organic, paid, coordinated, or synthetic activity that influences how narratives spread and are perceived across platforms.

Question 6

Who typically engages these services?

Accepted Answer

Engagements are typically initiated by executives, communications and public affairs leaders, legal teams, media organizations, and technology companies managing narrative exposure in AI-mediated environments.

Question 7

Are engagements advisory or operational?

Accepted Answer

Engagements may be advisory, analytical, or implementation-oriented depending on scope, risk profile, and organizational requirements.

Question 8

How are engagements initiated?

Accepted Answer

Engagements begin with a defined evaluation of scope and objectives and proceed only under a separate written agreement.